AlphabetGOOGL
Alphabet is Google's parent — search, ads, YouTube, Cloud, and AI (Gemini).
Past week: -6.29%
30-day price
Where the chart sits — description, not prediction
Between its 50-day ($368.58) and 200-day ($312.26) averages — a trend in transition. 30-day range $346.13–$402.62; currently in the lower third of that range. RSI(14) 41 — momentum weak.
Computed from daily closing prices (Yahoo Finance), June 23, 2026. Compare all markets →
What is Alphabet?
Alphabet is the parent company of Google. Most of its money comes from advertising — Google Search and YouTube — with growing contributions from Google Cloud and a smaller set of "Other Bets."
It is also a leader in artificial intelligence through its Gemini models and Google DeepMind, while defending its core search business against both AI competition and US antitrust cases.
Alphabet trades under two tickers: GOOGL (Class A, one vote per share) and GOOG (Class C, no votes). They represent the same economics and move nearly in lockstep; founders Larry Page and Sergey Brin keep control through unlisted Class B super-voting shares.
What has moved Alphabet
July 2022 — a 20-for-1 stock split
Alphabet split its stock 20-for-1; shares began trading split-adjusted on July 18, 2022, falling from roughly $2,255 to about $113, to make whole shares more accessible.
Feb 8, 2023 — the Bard demo error
Alphabet shares fell about 7.7%, wiping roughly $100 billion in value, after its Bard chatbot gave a wrong answer about the James Webb telescope in a promo — an early sign of how high the AI stakes had become.
Feb 2024 — the Gemini image controversy
After its Gemini image generator produced historically inaccurate images and Google paused the feature, the stock fell about 4.4% on February 26, 2024, shedding more than $70 billion; the CEO called the results "completely unacceptable."
April 25, 2024 — first-ever dividend
Alphabet declared its first cash dividend ($0.20 per share) plus a $70 billion buyback, and the stock rose more than 14% after hours — a milestone marking a more mature capital-return strategy after 20 years public.
2024–2026 — antitrust and the AI build-out
A US judge ruled in August 2024 that Google illegally monopolized online search, adding legal uncertainty, even as Cloud growth and Gemini AI drove the business; the shares set repeated records into 2026.
Notable moments
Two tickers for one company
GOOGL (Class A) carries one vote per share and GOOG (Class C) carries none; the non-voting class was created in a 2014 split so Google could issue stock for deals and pay without diluting the founders' control.
Twenty years before a dividend
From its 1998 founding through 2024, Alphabet never paid a cash dividend, reinvesting instead — making the April 2024 dividend a notable shift, alongside peers like Meta that started paying in early 2024.
Common questions
What's the difference between GOOGL and GOOG?
GOOGL is Class A (one vote per share) and GOOG is Class C (no votes). They have identical economic rights — same dividends, same value — and trade within about 1% of each other. Founders keep control via unlisted Class B shares.
How does Alphabet make money?
Mostly advertising on Google Search and YouTube, with Google Cloud as a growing contributor and a small set of "Other Bets." Advertising is the majority of revenue and profit.
What are the antitrust cases about?
US courts have examined whether Google illegally maintained dominance in search and advertising; a 2024 ruling found it had monopolized search, and remedies have been litigated since. This is general background, not legal or investment advice.
What is Gemini?
Gemini is Alphabet's family of AI models, introduced in 2023–2024 and built into Search and its apps. Its launches have both driven gains and, as in February 2024, caused setbacks.